I'm Marcus Webb. 12+ years doing marketing at agencies and SaaS growth teams from Austin to San Francisco. Every review here is based on a tool I bought and used — no affiliate bias, no sponsored rankings, no fluff.
For about three years I ran a sales pipeline out of a Google Sheet. It worked. Columns for company, contact, stage, next action, next action date. Conditional formatting turned a row amber when the follow-up date passed. I could see…
The most over-engineered thing I have ever seen in a marketing department was a lead-nurturing workflow with 47 branches. It had been built over two years by three different people,…
I have switched email marketing tools four times across different companies, and every switch taught me the same lesson: I picked the first one for the wrong reasons. I chose…
A founder asked me last year whether his team should build their own email tool. They had a developer with spare cycles, a list of features no off-the-shelf product offered…
Every team I have ever joined had a tool problem. Not a missing-tool problem — the opposite. Too many tools, half of them forgotten, several of them paying out quietly…
At the first SaaS startup I worked at in San Francisco, we had a VP of Marketing who could not tell you our LTV. Not in a vague sense. She…
At one of the SaaS companies I worked at, our FAQ page was a sad orphan. No navigation link. No design attention. No one writing it on purpose. It was…
"The most expensive sentence in marketing is 'this seems like it should work.'"