About

I’m Marcus Webb. I’ve been doing marketing for 12+ years — agency work in Austin, then growth roles at SaaS startups in San Francisco. Along the way I’ve probably tried every tool you’ve heard of, and a long list of the ones you haven’t.

How this site happened

I started my career at a boutique agency in Austin, Texas, where I learned everything from SEO to paid advertising the hard way — through trial, error, and a lot of wasted budget on tools that did not deliver. Some of that story is told in detail on the blog; I am not proud of all of it, but the lessons paid for themselves many times over.

After moving to San Francisco to lead growth teams at several SaaS startups, I watched the same pattern repeat at every company I joined. Smart people, decent budgets, and a quietly disastrous marketing stack because nobody had time to evaluate anything honestly.

So I started Geronimo Tools. Why “Geronimo”? That moment when you finally take the leap — you’ve done the research, you know what you need, and you jump in. That’s what a good tool should enable: confident decisions, bold moves, no hedging.

What you’ll find here

• Tool reviews — deep dives based on 30+ days of real use. Not a week, not a trial, not a demo.
• Playbooks — tactical writing about things I’ve actually shipped: SEO routines, content workflows, channel experiments.
• Case studies — honest post-mortems from my time in growth teams. Wins, losses, and the mistakes I’d rather not repeat.
• Pricing analysis — the real cost of tools after you add up support, integrations, and the hidden add-ons.

What you won’t find

• Affiliate-driven “best of” lists where the highest payer ranks first.
• Reviews of tools I haven’t used with my own money.
• Sponsored posts dressed up as editorial. Every disclosure is explicit.
• AI-generated filler. Every word here goes through my hands.

The rules I follow

These are written down because I wanted to be honest with myself, not because anyone asked:

1. I buy every tool I review. If a vendor offers me a free account, I still pay for it. It’s the only way to know what the actual customer experience feels like.
2. I use the tool for at least 30 days. No “first impressions” reviews. Most problems only surface after the honeymoon is over.
3. I disclose every conflict. If I’ve worked with a tool’s team, if a friend made it, if I hold a beta account — you’ll see it at the top of the review.
4. I rewrite when I’m wrong. Tools evolve. My take from 2024 may be outdated in 2026. If it is, the piece gets updated with a visible “last reviewed” date.

Want to talk?

If you have a question about a specific tool, a suggestion for something I should review, or a story from your own growth work — I read every email. The contact page is the easiest route. I’m not on every social network because keeping up with tools is already a full-time job.

Thanks for reading. Enjoy the posts.

— Marcus