Guides

Practical guides for building your marketing stack

Guides February 24, 2026 8 min read

The $180K Marketing Budget I Wasted in My First Agency Year

Before I tell you this story, I want you to imagine me at 24 years old. Fresh out of college, hired as a junior strategist at a boutique agency in…

Guides January 13, 2026 11 min read

Google Search Console: The Free SEO Tool You’re Underusing (2026)

I’ve been using Google Search Console for over 10 years. It’s the first tool I open every Monday morning, and it’s completely free. Yet most marketers I talk to barely…