5 posts in this topic.
The most over-engineered thing I have ever seen in a marketing department was a lead-nurturing workflow with 47 branches. It had been built over two years by three different people,…
I have switched email marketing tools four times across different companies, and every switch taught me the same lesson: I picked the first one for the wrong reasons. I chose…
A founder asked me last year whether his team should build their own email tool. They had a developer with spare cycles, a list of features no off-the-shelf product offered…
Every team I have ever joined had a tool problem. Not a missing-tool problem — the opposite. Too many tools, half of them forgotten, several of them paying out quietly…
I’ve tested dozens of CRMs over my 12 years in marketing, and HubSpot keeps coming up in every “best free CRM” list. The promise sounds incredible: a powerful CRM platform,…