4 posts in this topic.
The most over-engineered thing I have ever seen in a marketing department was a lead-nurturing workflow with 47 branches. It had been built over two years by three different people,…
I have switched email marketing tools four times across different companies, and every switch taught me the same lesson: I picked the first one for the wrong reasons. I chose…
A founder asked me last year whether his team should build their own email tool. They had a developer with spare cycles, a list of features no off-the-shelf product offered…
Every team I have ever joined had a tool problem. Not a missing-tool problem — the opposite. Too many tools, half of them forgotten, several of them paying out quietly…